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Inspire Growth.

Equip Believers.

Build Community.

Empower Discipleship.

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The Vision:

Rooted in Christ

© 2025 edify + ELEVATE by Kirsten Watson.

All Rights Reserved.

© 2025 edify + ELEVATE by Kirsten Watson. All Rights Reserved.

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Don’t get me wrong! I didn’t always look or act like the “churchy girl” people thought I was. I never went completely wild, but I did live in ways that were out of alignment with who God created me to be. I didn’t always reflect the fruit of the Spirit. I walked around unaware of my true identity, and it showed, inside and out.

Beneath the surface, I carried deep wounds of rejection and abandonment. Those experiences left me with little self-love, fragile self-worth, and an identity crisis I didn’t know how to name. I needed deliverance. Forgiving others felt impossible, and forgiving myself felt even harder. BUT GOD.

As I approached my 30th birthday, the question that had haunted my heart for years grew louder: “Lord, what is my purpose?” The rejection and abandonment had clouded my identity so deeply that I didn’t know who I was or what I was made for. I longed for worth. For so long, I thought I was waiting on God to answer me—but I realized He had been patiently waiting on me. Waiting for me to surrender. Waiting for me to obey. Waiting for me to truly seek Him with all of my heart.

The
Calling.

The Beginning.

Growing up, I was often called the “churchy girl”—a nickname that carried both teasing and truth. Back when it wasn’t popular to be outspoken about your faith, I was known as the girl who loved Jesus a little too loudly. But the truth is, for much of my life, I knew of Him. I knew the songs, the Scriptures, the traditions, and the rhythms of church life. But knowing about Him is not the same as knowing Him deeply.I grew up immersed in a rich spiritual heritage: a legacy woven through pastors, ministers, and elders who faithfully poured into the lives of others. My great-grandmother was the first woman to be ordained in the COGIC, and her courage and devotion set a standard that echoed through generations.Week after week, I watched my parents, uncles, and leaders in my family preach with conviction, lead choirs, teach Sunday School, and serve God’s people with humility and passion.Church was not just a building I attended; it was the rhythm of my life—Sunday services, youth choir rehearsals, and YPWW. Faith was my culture, our language, our legacy.

The Beginning.

Growing up, I was often called the “churchy girl”—a nickname that carried both teasing and truth. Back when it wasn’t popular to be outspoken about your faith, I was known as the girl who loved Jesus a little too loudly. But the truth is, for much of my life, I knew of Him. I knew the songs, the Scriptures, the traditions, and the rhythms of church life.

 

But knowing about Him is not the same as knowing Him deeply.I grew up immersed in a rich spiritual heritage: a legacy woven through pastors, ministers, and elders who faithfully poured into the lives of others. My great-grandmother was the first woman to be ordained in the COGIC, and her courage and devotion set a standard that echoed through generations.

 

Week after week, I watched my parents, uncles, and leaders in my family preach with conviction, lead choirs, teach Sunday School, and serve God’s people with humility and passion.Church was not just a building I attended; it was the rhythm of my life—Sunday services, youth choir rehearsals, and YPWW. Faith was my culture, our language, our legacy.

Walking in Purpose...

The Calling.

Don’t get me wrong! I didn’t always look or act like the “churchy girl” people thought I was. I never went completely wild, but I did live in ways that were out of alignment with who God created me to be. I didn’t always reflect the fruit of the Spirit. I walked around unaware of my true identity, and it showed, inside and out.

Beneath the surface, I carried deep wounds of rejection and abandonment. Those experiences left me with little self-love, fragile self-worth, and an identity crisis I didn’t know how to name. I needed deliverance. Forgiving others felt impossible, and forgiving myself felt even harder. BUT GOD.

As I approached my 30th birthday, the question that had haunted my heart for years grew louder: “Lord, what is my purpose?” The rejection and abandonment had clouded my identity so deeply that I didn’t know who I was or what I was made for. I longed for worth. For so long, I thought I was waiting on God to answer me—but I realized He had been patiently waiting on me. Waiting for me to surrender. Waiting for me to obey. Waiting for me to truly seek Him with all of my heart.

GenuinelyJo_Kirsten-45.jpg

The Purpose.

GenuinelyJo_Kirsten-23.jpg
GenuinelyJo_Kirsten-22.jpg

The Beginning.

Growing up, I was often called the “churchy girl”—a nickname that carried both teasing and truth. Back when it wasn’t popular to be outspoken about your faith, I was known as the girl who loved Jesus a little too loudly. But the truth is, for much of my life, I knew of Him. I knew the songs, the Scriptures, the traditions, and the rhythms of church life. But knowing about Him is not the same as knowing Him deeply.

I grew up immersed in a rich spiritual heritage: a legacy woven through pastors, ministers, and elders who faithfully poured into the lives of others. My great-grandmother was the first woman to be ordained in the COGIC, and her courage and devotion set a standard that echoed through generations.

Week after week, I watched my parents, uncles, and leaders in my family preach with conviction, lead choirs, teach Sunday School, and serve God’s people with humility and passion.

Church was not just a building I attended; it was the rhythm of my life—Sunday services, youth choir rehearsals, and YPWW. Faith was my culture, our language, our legacy.

And yet, even with that strong foundation, it wasn’t until 2024 that I truly answered God’s call to walk in intentional obedience and consistent devotion. That year, the word on my heart was “ELEVATE.” I longed to elevate every area of my life: my relationships, my finances, and most importantly, my relationship with my Heavenly Father.

That revelation shifted everything. As I committed to seeking Him first, I immersed myself in His Word from cover to cover. Page by page, the veil lifted, the scales fell, and I began to see clearly who I was in Christ. For the first time, Scripture wasn’t just words on a page, it was alive, it was transforming me, it was edifying me from the inside out.

And in that transformation, I discovered something undeniable: the Word of God is not just meant to be read, it’s meant to be lived. It builds, strengthens, and restores. It edifies us so that we can, in turn, elevate others. That realization lit a fire in me—I wanted every believer to experience that same motivation, that same freedom, that same unshakable joy that comes from being rooted in His truth.

GenuinelyJo_Kirsten-13.jpg

The Calling.

Don’t get me wrong! I didn’t always look or act like the “churchy girl” people thought I was. I never went completely wild, but I did live in ways that were out of alignment with who God created me to be. I didn’t always reflect the fruit of the Spirit. I walked around unaware of my true identity, and it showed, inside and out.

Beneath the surface, I carried deep wounds of rejection and abandonment. Those experiences left me with little self-love, fragile self-worth, and an identity crisis I didn’t know how to name. I needed deliverance. Forgiving others felt impossible, and forgiving myself felt even harder. BUT GOD.

As I approached my 30th birthday, the question that had haunted my heart for years grew louder: “Lord, what is my purpose?” The rejection and abandonment had clouded my identity so deeply that I didn’t know who I was or what I was made for. I longed for worth. For so long, I thought I was waiting on God to answer me—but I realized He had been patiently waiting on me. Waiting for me to surrender. Waiting for me to obey. Waiting for me to truly seek Him with all of my heart.

GenuinelyJo_Kirsten-13.jpg
GenuinelyJo_Kirsten-45.jpg

The Purpose.

And yet, even with that strong foundation, it wasn’t until 2024 that I truly answered God’s call to walk in intentional obedience and consistent devotion. That year, the word on my heart was “ELEVATE.” I longed to elevate every area of my life: my relationships, my finances, and most importantly, my relationship with my Heavenly Father.

That revelation shifted everything. As I committed to seeking Him first, I immersed myself in His Word from cover to cover. Page by page, the veil lifted, the scales fell, and I began to see clearly who I was in Christ. For the first time, Scripture wasn’t just words on a page, it was alive, it was transforming me, it was edifying me from the inside out.

And in that transformation, I discovered something undeniable: the Word of God is not just meant to be read, it’s meant to be lived. It builds, strengthens, and restores. It edifies us so that we can, in turn, elevate others. That realization lit a fire in me—I wanted every believer to experience that same motivation, that same freedom, that same unshakable joy that comes from being rooted in His truth.

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OUR ROCK

At edify + ELEVATE, we strive to provide Christians with a one-stop-shop for all Bible Study resources. We curate Bible Studies, gospel gear, and thoughtful tools that help you dive deeper into God's Word and stay grounded in your walk with Christ

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